• Advised CMO on enterprise AI-powered GTM transformation to modernize operating models and scale global pipeline. • Architected and launched a global campaign in 5 days from conception to execution, compressing a multi-month cycle by leveraging Generative AI across strategy, creative, and activation. • Set vision and built Global Campaigns function focused on delivering integrated, data-driven digital marketing at scale. • Drove integrated digital marketing transformation that delivered NAMER pipeline at 127% of target. • Architected and launched a global AI-native campaign in 5 days, compressing a multi-month cycle by embedding Generative AI across strategy, creative, and activation. • Tripled MQL-to-SAL conversion YOY for SAP-specific global campaign. • Built Customer Marketing practice foundation, enabling retention, expansion, advocacy, and cross-sell programs to maximize CLV and revenue.

•  Led Gen AI marketing adoption strategy, streamlining execution, reducing costs, and accelerating time-to-market. •  Accelerated competitive analysis, brand strategy, and messaging development 30x using Gen AI tools. •  Delivered 20 multi-channel assets (including video) in 1 week vs. 6 historically -- cutting cycle time 83% with Gen AI. •  Drove 3x per-FTE productivity by implementing GenAI workflows across social, content, and engagement functions.

• Defined go-to-market entry strategy for Web3/blockchain startup through market and competitive research. • Specified AI feature requirements to expand product capabilities. • Developed corporate and product positioning and messaging framework to support GTM launch.

• Oversaw Global Campaign function responsible for 3 product-specific global integrated marketing campaigns. • Improved TOFU 39% and MOFU 27% in 6 months by optimizing paid digital channels and Highspot LDR enablement. • Orchestrated first integrated marketing launch for new DevSecOps product, generating pipeline opportunities in under two months and establishing cross-functional campaign processes. • Piloted 6sense conversational AI email programs, generating 8 enterprise opportunities in one month.

• Took on expanded role during restructuring, leading Demand Generation and Partner Marketing aligned to GTM and growth goals. • Built marketing partnerships with AWS and Tableau, executing integrated in-person and digital Dev Days to drive developer engagement and pipeline.

• Reporting to President and CEO, led Fujitsu Imaging Solutions modern marketing transformation to drive B2B and B2C growth, overseeing advertising, branding, communications, events, integrated campaigns, web/e-commerce, product, customer, channel, and alliance marketing. • Consolidated 8 microsites into 1 enterprise website, implementing CMS and marketing automation (Sitecore, HubSpot, Salesforce) and defining lead flow process to drive MQLs. • Improved Amazon ROAS 57% and grew revenue 5,400% for one product line within 9 months by rebuilding paid digital strategy. • Restructured Marketing organization of 10, hired first-ever digital marketing positions, and managed $9M in direct and contra revenue budgets. • Led GTM pivot from point products to solutions targeting Fortune 500 accounts to address evolving needs during COVID pandemic. • Established integrated marketing metrics reporting framework within first 3 months of joining.

Led large-scale global marketing initiatives aligned a virtual worldwide team of 80 across product marketing, PMM, corporate marketing, global partner marketing, and regional field teams in NA, EMEA, APAC, LatAm, and Japan. Managed $500K budget. Oracle Cloud Infrastructure & Developers • Handpicked to lead cloud developer adoption initiative following Oracle's Big Data transformation success, driving strategy to shift developer perception and accelerate cloud growth. • Grew Oracle Cloud developer trial adoption 7X worldwide by leading PLG model transformation and repositioning developer brand through bold strategy and integrated marketing. • Partnered with branding and creative teams to develop new brand naming architecture and creative look-and-feel to shift developer brand perception from legacy enterprise to modern cloud. • Launched Oracle Cloud free tier with product team, implementing UTM tracking and UX optimizations to improve conversion to consumption. • Managed global digital trial adoption campaigns, outperforming industry CTR and CTOR benchmarks by 200%+. • Launched Oracle's first Reddit AMA Developer Campaign featuring third-party luminaries, achieving consistent top #1 or #2 ranking and 10,000+ uniques.

•  Within 2.5 years, neutralized industry criticism around Oracle's Big Data relevance and propelled company to 3rd-largest global influencer among Tier 1 competitors. •  Contributed to 205% hardware and 402% software YOY growth by shifting GTM from point products to solutions via global integrated campaign. •  Managed 2 direct reports and built alignment across virtual worldwide team of 75 spanning product marketing, field marketing, and sales. •  Co-developed Big Data Messaging Architecture with Product Marketing and Product Management. •  Captured 3,000+ webcast registrations and 30% attendance -- a company record -- with "Big Data at Work" series.

•  Exceeded marketing-sourced pipeline target 127% for Global Big Data Campaign. •  Led company's largest enterprise software platform launch announcing new big data and IoT capabilities. •  Led global digital demand generation campaigns for big data and IoT, partnering with field marketing teams. •  Developed partner marketing digital campaigns leveraging MDF funds.