OVERVIEW

• SAP is disrupting its own customers by mandating migration from ECC 6.0 to S/4HANA on RISE by 2027 — creating artificial urgency that benefits SAP, not its licensees.

• Low ROI, high cost, and high risk characterize the S/4HANA migration path, which explains why tens of thousands of SAP licensees have not yet begun the transition.

• Rapid technology advances are redefining ERP, making SAP's prescribed migration roadmap increasingly misaligned with where real enterprise value is being created.

• Rimini Street provides a smarter path forward — enabling SAP licensees to stay on proven infrastructure, eliminate costly support fees, and self-fund real innovation through savings.

• A global integrated campaign was required in 5 days, tasking the team with defining messaging, campaign concept, and creative.

RESULT

First to embed Generative AI across strategy, creative, and activation in a fully integrated global campaign — compressing a multi-month cycle into 5 days, establishing an AI-native marketing operating model, and driving NAMER to 127% of pipeline target.