OVERVIEW

• Highly criticized by companies claiming “the data warehouse was dead.”

• Go-to-Market initiative to shift from point products to solutions by transforming the sales organization and global campaign to highlight Big Data solutions.

• Industry heavy weights like Andrew McAfee, MIT Researcher on Big Data and the Digital Economy, pulled in to evangelize Oracle’s thought leadership position.

• Big data use cases were highlighted showing how Oracle Big Data was transforming industries like healthcare, retail, financial services and sports.

• Series of integrated marketing programs promoted Oracle Big Data innovations with IndyCar racing, America’s Cup, climate change, child abduction, cancer research etc.

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RESULT

Propelled Oracle to Top 3 among competitors, contributing to Oracle Big Data 205% YOY growth in hardware and 402% YOY growth in software with go-to-market strategy shift from point products to solutions and global integrated marketing campaign.