OVERVIEW

• Needed to win the hearts and minds of developers to drive Oracle Cloud adoption.

• Heavily scrutinized by Java development community during this time period.

• Shifted brand strategy and positioning to focus on open source technologies and a modern approach to app dev.

• Initiative focused on a Product-led Growth transformation from a top-down strategic account sales to a self-service, try-and-buy transaction model.

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RESULT

Increased by 7X Oracle Cloud developer adoption with global campaign and integrated developer marketing.